Branding Culture.ca: We developed a branding strategy which settled on the bilingual name culture.ca for the site. We then facilitated the development of strategic objectives for the project, followed by developing a visual identity for the site. Culture.ca

Visual Identity manual: The rules of use for the Culture.ca identifier are documented in the identity manual which we wrote and produced.

Culture.ca typeface: In developing the identity, we’d preferred to use a Canadian-designed typeface, and yet could not find one suitable … so we designed an ISO-compliant custom typeface for the project.