We worked with Health Canada’s Tobacco Control Program to develop a series of communications products in support of smoking cessation, and specifically in the area of second-hand smoke and the teenage audience.

David’s earlier work as a strategic consultant and art director for the design of Health Canada’s public Web site and intranet, as well as numerous print assignments for the department over the past ten years, led to specific work on the Blue Ribbon Ribbon Campaign against second-hand smoke.

The first initiative was to develop the Blue Ribbon motif and write and design the public Web site for the Blue Ribbon campaign. Specifically for the high school audience, we chose the tactic of deputizing outside parties to bring the message back from peers and in a language that would resonate for them.

This began with producing an original rap song to be used as part of a music video for the same audience. This song then became an integral part of the multi-media Smokefree Spaces Activist Toolkit CD-ROM we developed to teach activist youth how to get together with others and take action against second-hand smoke.

We also developed Flash animations and screen savers for the adult audience which could both live on the Web as well as be attached to e-mail.