Designing With a Purpose: Strategy's Role in the Creative Process
| LATEST EVENTS | LOCATION | HOST/REGISTRATION | FEE* |
|---|---|---|---|
| February 23-26, 2004 | Doha, Qatar |  Tasmeem
Doha 2004 |
*Discount packages for non-profits, and travel subsidies available. Additional discounts available for groups over three people. If you refer at least four registrants to one of our seminars, we'll give you a complimentary registration to a seminar of your choice. Call (613) 728-6777 for details.
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Seminar Description
It is not enough to have great design: we need great design that gets the right things done. Including strategy in your design process will make you a more valuable designer.
This workshop explores a step-by-step approach to framing a problem and identifies strategy's important role in results-oriented design. Any project worth doing deserves to start with strategy, and when we invest in strategy we always get that time back ... along with better results. In this workshop, David introduces some of the proven and celebrated techniques he teaches in professional development seminars that unleash imagination, establish control, avoid hurdles, and fully exploit opportunities ... in language that will demystify the strategic communications process. Attendees will enjoy exploring some of the most important aspects of the strategic process, while gaining insight into how clients see the value in our work.
About the Expert Speaker
David Berman is the principal of David Berman Communications in Ottawa. He has over 20 years of experience in design and strategic communications. In addition to operating as one of the leading design strategists in Canada's capital, in recent years he has also recommitted his career toward sharing his knowledge and unique talent as a manager and through professional development seminars for creative organizations. David is the current Ethics chair of the Society of Graphic Designers of Canada, and was named a Fellow of the Society in 1999. He is a National Professional Member of the Canadian Association of Professional Speakers (CAPS) and a member of the International Federation for Professional Speakers. David has been featured in the Financial Post, Marketing, and Applied Arts magazines.
Speaker introduction
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Reviewed June 14, 2006
