by David Berman, with foreword by Erik Spiekermann, Pearson/Peachpit 2009 [Follow David on Twitter] [Join Facebook group] [Hear interview] [See keynote] [Improve the Wikipedia article]
How did design help choose a president?
Why are people buying houses they can't afford?
Why do U.S. car makers now struggle to compete?
Why do we really have an environmental crisis?
Design matters, like never before. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers will choose what their young profession will be about: inventing deceptions that encourage overconsumption -- or helping repair the world.
Today, everyone is a designer. And the future of civilization is our common design project.
This site is about the book, the pledge that professionals can make, and stories of ordinary people doing extraordinary things in their professional lives to create good.
Paper vs. electronic: There are 3 ways to see the book:. 1. Paper 2. View online at Safari.peachpit.com 3. PDF (from Peachpit.com).
The paper edition includes 45 days of Safari access.
Instructors and media: Request an instructor or media review copy Press release (Word .doc) [Join our classroom guide wiki]
To publish an excerpt or interview David, contact publicist Laura Pexton (+1-510-558-4166).
April 18, 2010
Praise from Vint Cerf, Vice President, Google: "I found great resonance with your ideas."
December 15, 2009
Do Good Design reviewed by influential Designboom blog
August 30, 2009
David Berman and his book profiled in Ottawa Citizen
August 12, 2009
Listen to David speaks with lan Saunders on ByDesign, on ABC Australian national radio (audio, 11 minutes)
July 17, 2009
As part of David's speaking tour in Sydney, Brisbane, and Melbourne, see David speak at Melbourne's State of Design Festival (video, 30 minutes)
July 2009
Do Good Design reviewed in Eye Magazine #72 (online extract)
July 2009
Review in Communications Arts Magazine
June 2009
Do Good Design reviewed in Print Magazine, by Ellen Shapiro
March 23, 2009
Berman interviewed on CBC's All In A Day (9 meg MP3 | 9 min, 40 sec)
March 22, 2009
 Robert L. Peters reviews Do Good Design
March 18, 2009
Duffbert book review
March 16, 2009
Do Good Design praised in Chris Dickman's review at photos.com
March 6, 2009
Do Good Design excerpted at graphics.com
February 28, 2009
Do Good Design gets thumbs up from Noah Scalin at ALR
Febuary 3, 2009
Do Good Design gets rave review at Design Taxi
January 31, 2009
David podcast interview on Author Talk
January 17, 2009
Do Good Design is Value+Created Design's book pick
January 11, 2009
Do Good Design in UK book stores
January 10, 2009
Do Good Design at Otto Architecture+Design
January 10, 2009
Do Good Design and Colalife: things go better...
January 8, 2009
Do Good Design on anamorphosis
January 8, 2009
Do Good Design Facebook group opens
January 8, 2009
Do Good Design headlines Icograda's 1st enews of 2009
January 7, 2009
Ken Garland takes the Do Good Pledge
January 2, 2009
Peachpit's official press release (Word .doc)
January 1, 2009
Do Good Design full review at IndustrialBrand.com
December 23, 2008
Do Good Design in Industry News on RGD Ontario Web site
December 18, 2008
Do Good Design pre-ships in the USA
December 16, 2008
Design Edge Web site features Do Good Design
December 14, 2008
CreativePro.com names Do Good Design the CreativePro Book of the Week
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For expansions on book content, sustainable design, ethics, and CSR resources,
visit Go Deeper tab
"I found great resonance with your ideas. I've sent copies of Do Good Design to a number of friends." - Vint Cerf, Vice President, Google (and "father of the Internet")
"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible." - Edward Asner, former President, Screen Actors Guild
"...just the right measure of passion and reticence... excellent" - Ken Garland, author, First Things First manifesto
"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption. Yet, more importantly, he speaks of the extraordinary potential for design to change the world, leading human behavior toward our aspirational destinies." - Richard Grefe, executive director, AIGA
“I love this book. David is a regular guy like us, who cares about the world. Buy it and actually read it!” - Eric Karjaluoto, smashLAB / DesignCanChange.org
“I like this book -- makes me question what I do.” - Garr Reynolds, author of Presentation Zen
“Provocative and dramatically-illustrated ... excellent, recommended” - Designboom
“Very good book!”
—Sophie Thomas, Three Trees Don’t Make A Forest
"A fine read" - Steven Rosenberg, past president, Society of Graphic Designers of Canada
"I think the book is just great!"
- Mervyn Kurlansky,
co-founder, Pentagram UK
"I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author’s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."
--Jacques Lange
Icograda President (2005-2007)
"Timely, relevant, and necessary. Well done!"
--Don Ryun Chang
Icograda President (2007-2009)
"This is the book I've been waiting for. Do Good Design is a much needed introduction to the power of graphic design and the reasons designers need to wield that power for good. I'm definitely making it required reading in my class on socially conscious design. Any designer that cares at all about the effects of their work (and that should be all of them) needs to have a copy of this book on their desk."
- Noah Scalin,
professor, Virginia Commonwealth University, and founder of Another Limited Rebellion
"It's going to become a well-thumbed favourite!"
- Allan Britnell, DesignEdge magazine
"It should be required reading, not only for all aspiring designers... but even more so for the established stars."
- Pete Kercher, Design For All Europe
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