Sample Newsletter and Back Issues

February 2007 Newsletter
December 2006 Newsletter
April 2006 Newsletter
January 2006 Newsletter
December 2005 Newsletter
September 2005 Newsletter
June 2005 Newsletter
March 2005 Newsletter
February 2005 Newsletter
January 2005 Newsletter
September 2004 Newsletter
August 2004 Newsletter
June 2004 Newslett6er
February 2004 Newsletter
January 2004 Newsletter

David Berman Communications events e-newsletter
February 2007

IN THIS ISSUE:

- Tip: Where Project Success Starts
- "Building a Winning Strategic Plan for Your Impossible Project" seminar in Ottawa March 6
- David travels to Colombia to keynote at the Festival Internacional de la Imagen 2007
- TimeTo downloads pass 25,000... daylight saving time ready
- David on Wikipedia
- Recent interviews and publications
- Winner of our Last-Minute Excuse Competition
- Other upcoming event dates

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TIP: WHERE PROJECT SUCCESS STARTS

Projects are people. Great outcomes start with great strategy; however you cannot build a winning plan if you can't even get your project team together to make decisions.

For your initial meeting regarding a new project, make the first item on the agenda the establishment of a regular meeting slot: Everyone who is crucial to the project agrees to be available at a regular time (such as 10 til 11 every Tuesday morning). This makes meeting planning a breeze, whether in person or online. Then when you need to meet, instead of having to "herd cats", you just have to decide whether to use the slot or not: anyone on the list can call for a meeting in the appointed slot up to two days in advance, or the slot is let go.

This increases the credibility of the project: it's in their schedules so they'll think of it more often. Also, meetings that have a clear start and end time, with a published agenda agreed to in advance, are a built-in motivator for everyone to hit their milestones.

How often? Never more than two weeks apart: this way people can only gallop down the wrong path for up to fourteen days without being brought back on track.

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SEMINAR: "BUILDING A WINNING STRATEGIC PLAN FOR YOUR IMPOSSIBLE PROJECT", DOWNTOWN OTTAWA | MARCH 6, 2007

"It's about time that a creative professional with tons of business experience and great personal presence is educating the industry." - Lynne Rennie, Eyewire

If it was easy, you wouldn't need us.

Learn the successful and straightforward methodology that has helped hundreds of professionals get results for their most nightmarish communications projects. Participants gain hands-on experience as they learn the principles of applying strategic techniques by marrying project implementation to organizational objectives.

Join us at this seminar to learn a step-by-step system that will apply a strategic approach to planning even the most impossible of projects, so you'll get it right the first time. David's celebrated methodology, enriched with decades of secrets, addresses strategic issues and builds buy-in from everyone along the way, resulting in solutions that don't only work right: they get the right things done.

We guarantee that you will get the value of the time spent in this seminar back at least five-fold, or we will refund your registration fee.

"Passionate!" - Omer Aziz, Nortel

By the end of the day, you'll know:
- Where strategy fits in the overall process
- The many benefits of a strategic approach
- How to build time into your schedule for strategy and convince others to do the same
- How to develop a complete strategy charter
- How to identify goals, then turn them into measurable objectives
- How to assess the strategic environment
- How to gain buy-in and approval for your strategy from stakeholders
- How to classify and quantify the limitations you must work within
- How to avoid common hurdles before you reach them

For a full description of this in-depth one-day 9 til 4 seminar, taking place at Ottawa's Minto Business Centre on Laurier at Kent, visit http://www.davidberman.com/seminars/projectstrategysuccess.php .

Plus, for the March 6 seminar, you will receive:
- a comprehensive manual
- complimentary continental breakfast and full lunch, snacks and beverages throughout the day
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee

Take the first step: get your registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

Too busy to attend? Consider buying our Strategic Workbook: it brings you through the goal-setting steps you'll learn in the seminar, and is especially valuable for technology projects such as Web sites. Please e-mail us at workbook@davidberman.com for more information.

"Creative... encouraging exchanges. David is a great speaker, making concepts more comprehensible." - Beatrice Pollard, Forum of Federations

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DAVID TRAVELS TO MANIZALES, COLOMBIA: WEAPONS OF MASS DECEPTION

In late April, David will keynote at the Festival Internacional de la Imagen 2007 in Manizales, Colombia. David will present his celebrated talk, "Weapons of Mass Deception: Design & Social Responsibility" ( http://www.davidberman.com/seminars/howlogo.php ). For registration and more information, please visit the Universidad de Caldas' site at http://www.festivaldelaimagen.com .

If you have any advice for David on his first trip to South America, please write us!

Also, if you would like David to appear anywhere else while he is en route or in the area, please contact us promptly, as the travel itinerary will soon be finalized.

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TIMETO CELEBRATES 25,000TH DOWNLOAD ...DAYLIGHT SAVING TIME READY

Our TimeTo for Windows priority management tool has now passed 25,000 downloads, with registrations from 32 countries, and is now in Download.com's top 35 count worldwide for personal information management software.

We are prepared for the North American Daylight Saving Time shift coming in mid-March: before the end of February we will release an updater that includes new Daylight Saving Time settings, as well as now including every time zone in the World. To make sure you're notified of this release, subscribe to the TimeTo bulletin at: http://www.davidberman.com/subscribe .

TimeTo find out more? Get your copy at http://www.timeto.org ...and start turning intent into action.

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DAVID ON WIKIPEDIA

Wow: we're on Wikipedia ... feel free to post things that are untrue about David at http://en.wikipedia.org/wiki/David_Berman_%28graphic_designer%29 .

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NEWEST INTERVIEWS AND PUBLICATIONS

David's ideas were featured in the January 2007 issue of China's Computer Arts Magazine.
See this article and other interviews and publications at http://www.davidberman.com/about/publications.php .

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THIS JUST IN: LAST-MINUTE EXCUSE COMPETITION WINNER

Congratulations to Shaun Simms, who won our January Last-Minute Excuse Competition for our information design seminar with: "I must apologize for the last minute response but I just recently learned how to read and, consequently, your e-mails become more confusing. It has taken me several days to decipher exactly what it is that you are talking about." Shaun won a copy of Designing For Interaction by Dan Saffer.

Honourable mention to Samantha McGavin of Inter Pares, who already has us designing their site: "Why buy the milk when you already rent the cow?"

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UPCOMING EVENTS YOU CAN ATTEND

Building A Winning Strategic Plan For Your Impossible Project
http://www.davidberman.com/seminars/projectstrategysuccess.php
David demystifies a proven path for developing your strategic charter, saving you money and time, lowering stress, and yielding great lasting outcomes for your communications project.
Ottawa (Canada): March 6, 2007

Weapons Of Mass Deception: Design & Social Responsibility
http://www.davidberman.com/seminars/howlogo.php
Learn how professional communicators can help to repair the World.
Manizales (Colombia): April 24-28, 2007

Creating Sites That Matter: Effective Web Information Design
http://www.davidberman.com/seminars/interfacesuccess.php
David shows you how to arrange your content meaningfully to your audience, sharing his successful techniques as a senior design consultant to many of Canada's largest sites.
Ottawa (Canada): May 3, 2007

Strategic Time Management for Professionals: Plan Or Be Planned
http://www.davidberman.com/seminars/timemanage.php
Want to leave the office earlier? See what happens when you apply David's results-oriented project strategy to your own life: give us a day and we'll help you turn dreams into legacy. Ottawa (Canada): May 24, 2007 | Banff (Canada): September 29, 2007

Principles of Graphic Design for Electronic Publishing
http://www.davidberman.com/seminars/designprinciples.php
Two-day seminar on how to influence your audiences on all channels, using excellent graphic design and the latest technologies.
Ottawa (Canada): September 19-20, 2007

Developing Your Web Strategy
http://www.davidberman.com/seminars/strategysuccess.php
One-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Banff (Canada): September 29, 2007

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, please call 613-728-6777.

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SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters, change your address, or subscribe if you're reading someone else's copy, visit http://www.davidberman.com/subscribe .

You are receiving this occasional e-newsletter because you or your organization requested to be kept informed of news regarding upcoming David Berman Communications events. We never send unsolicited e-mail, period. If we have included you in error, or you would prefer to not receive future e-newsletters, please e-mail newsletter@davidberman.com (or cancel your subscription at http://www.davidberman.com/subscribe ) and we will make sure your e-mail address is obliterated from our list: we promise!

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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: +1-613-728-6777 or (800) 665-1809 Fax: +1-613-482-4777
E-mail: newsletter@davidberman.com
MSN /Windows Live Messenger and Skype: by request

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. If you would like to know more about how and why we do this and/or you would be interested in developing an accessible e-newsletter for your own organization, please contact us. Copyright 2007 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter
December 2006

IN THIS ISSUE:
- Tip: updated Web content planning tool
- "Creating Sites That Matter In 2007: Effective Web Information Design" seminar in Ottawa January 18
- David's impressions from his recent trip to Beijing's Central Academy of Fine Arts
- Poster design to celebrate the GDC's 50th anniversary
- Recent interviews and publications
- Other upcoming event dates

TIP: UPDATED WEB CONTENT PLANNING TOOL

Sites that matter start with organizing content in a way that is meaningful to your audience as well as to your strategy. David's Content Outline & Evergreening Grid is a great tool for organizing Web content in a way that links sustainable evergreening to your human resources strategy. Now we've updated this tool to also confirm that all content is traceable back to your Internet strategy. As an event news subscriber, you are invited to download your protected copy, in your choice of Word or PDF format, at http://www.davidberman.com/seminars/interfacesuccess.php#links . Your password is "designcares".
Want more great tools and tips? How about a seminar packed with them ...

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SEMINAR: "CREATING SITES THAT MATTER IN 2007: EFFECTIVE WEB INFORMATION DESIGN", OTTAWA | JANUARY 18, 2007

"Very useful!" - Maureen Quirouet, Canada's House Of Commons

Spend a day with David Berman as he shares his experience as a senior design consultant to some of Canada's largest and most successful Web sites. Learn how to use information and interface design to create memorable sites that people will visit again and again... while saving you weeks of effort and many thousands of dollars in graphic design and programming. David will teach you how to use elements of design and usability to craft a responsive Web experience that will delight your audiences while fulfilling your strategic goals.

"He's awesome: very knowledgeable & charismatic... keeps us interested" - Jude Lapointe, Ottawa

By the end of the day, you'll know how to:
- Apply Web 2.0 ideas to make your site more meaningful
- Blend navigation design, interface design, and graphic design to help people find what they want quickly
- Increase return visits through "transparent design"
- Build a navigation plan that anticipates future growth
- Develop an information design plan that builds trust
- Use principles of graphic design to encourage repeat visits
- Choose the design for your Web presence that delights your audience and fulfills your strategy
For a full description of this in-depth one-day seminar, visit http://www.davidberman.com/seminars/interfacesuccess.php .

Plus, for the January 18 seminar, you will receive:
- a comprehensive manual
- complimentary continental breakfast and full lunch, snacks and beverages throughout the day
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee

Take the first step: get your registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

"Great course! David is a very dynamic teacher!" - Seminar Attendee

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PERSPECTIVES ON BEIJING

In November, David traveled to Beijing to attend the first committee meeting for the Beijing 2009 Icograda World Congress: which could likely be the largest design conference in history (conservative estimates suggest there are well over 300,000 graphic designers in China). While there, David presented "Weapons of Mass Deception: Design & Social Responsibility" ( http://www.davidberman.com/seminars/howlogo.php ) at the Central Academy of Fine Arts, China's premiere design school housing over 7,000 students. He also attended the opening of AIGA's first office outside the United States.

Visiting mainland China for the first time left some powerful impressions:

"More skyscrapers are going up in China this decade than exist in all of Manhattan. Meanwhile, to demonstrate preparedness, the mayor of Beijing has declared that all Olympic cranes must be down one year before the games open."

"The communications design for the 2008 Olympics is being developed by a team of design students and professors at Beijing's Central Academy of Fine Arts. I was fortunate enough to be invited to review some of the work, and I could have easily assumed the materials were produced by a top design agency in Los Angeles: both in product and in process. The World's best known logo is in good hands: it made me think a lot of the benefits of their system of education."

"In so many ways, the China I've been taught about is not the China I met, from the ancient and intricate industrial design of the Great Wall (we trekked 10 kilometres along its trail) to the shockingly fresh and remarkable contemporary art in Beijing's studio district."

"During my lecture, I referred to the Mohammed cartoons controversy... hardly anyone had heard of it. I've been to over a dozen countries in the past five years: this was the first without CNN in my room."

David has more stories to tell and many people to thank for their unprecedented hospitality, including Wang Min, Zheng Tao, Liu Bo, and Xiao Yong. If you'd like to hear more, call him! He's got slides too...

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POSTER DESIGN DONATED TO CELEBRATE GDC@50

If you'd like to see the poster that David and Scott Sigurdson designed to commemorate the 50th anniversary of the Society of Graphic Designers of Canada (GDC), please visit http://www.davidberman.com/design/printprojects.php .

This poster is included in the newest GDC publication, Fifty Years of Design in Canada and was recently featured in the Applied Arts Photography and Illustration Annual 2006.

The complete collection of posters donated by Fellows of the Society is now part of a travelling exhibition running across Canada... next stops: Halifax, Moncton, Winnipeg, Victoria and Hamilton.
Please see http://www.gdc.net/community/news.php?id=80&press=1&draw_column=3:1:2 for more information.

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WHILE I'M IN TOWN:

David will likely be in Mumbai, India in the first week of February 2007, for Icograda Design Week.
David will be in Toronto, Ontario February 9, 2007, for the national PPAC conference.
David will be in Colombia, in mid-April, for Festival Internacional de la Imagen.
David will likely be in Washington, DC in the second week of May 2007 at the Washington Art Directors Club.
David will be in Montreal, Quebec in the last week of May 2007 at Icograda headquarters.

If you would like to book an engagement while David is in your neighbourhood, or en route, please let us know now before travel plans are finalized.

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A SPECIAL THANK YOU...

"...to Zdenka Melnyk and everyone at Manitoba Public Insurance for bringing me back to Winnipeg. The presentation of "Developing Your Web Strategy" was a great success. And I appreciate visiting the centre of the Google Maps universe!

"...to Walid Azzi and the ArabAd magazine family ( http://www.arabadmag.com/ ), not only for allowing me to travel to Kuwait City to participate as judge in the KREA Awards, but also for their unsinkable leadership and determination in publishing from Beirut this year, without missing an issue.

"...to Chantal Fontaine at PPAC in Montreal for hosting "Seven Habits of Highly Effective Web Sites" and "Not Another Time Management Seminar!" on short notice.

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NEWEST INTERVIEWS AND PUBLICATIONS

The recently published book, Why Should They Do Business With You? by Daniel Saintjean and Laurel R. Simmons, quotes David and his ideas.

This article discusses David's November activities in Beijing: http://www.visionunion.com/article.jsp?code=200611220049 (Chinese).

Read our entire collection of interviews and publications at http://www.davidberman.com/about/publications.php .

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UPCOMING EVENTS YOU CAN ATTEND

Creating Sites That Matter in 2007: Effective Web Information Design
http://www.davidberman.com/seminars/interfacesuccess.php
David shows you how to arrange your content meaningfully to your audience, sharing his successful techniques as a senior design consultant to many of Canada's largest sites.
Ottawa (Canada): January 18, 2007

How Logo Can We Go? Advertising Design and Social Responsibility
http://www.davidberman.com/seminars/howlogo.php
Learn how professional communicators can help to repair the World.
Toronto (Canada): February 9, 2007 | Manizales (Colombia): April 2007

Real-Time Ethics: Prospering Through Principles In Your Professional Life
http://www.davidberman.com/seminars/ethicaldilemmas.php
Workshop on how to actualize ethics in day-to-day professional life, by remaining in alignment with yourself, and focussed on your values.
Toronto (Canada): February 9, 2007

Developing Your Project Strategy
http://www.davidberman.com/seminars/projectstrategysuccess.php
David demystifies the complete path to developing a plan to save money and time, lower stress, and yield great lasting outcomes from communications projects.
Ottawa (Canada): March 6, 2007

Strategic Time Management for Professionals: Designing Your Life
http://www.davidberman.com/seminars/timemanage.php
Want to leave the office earlier? See what happens when you apply David's results-oriented project strategy to your own life: give us a day and we'll turn your intentions into action.
Ottawa (Canada): April 3, 2007

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, please call!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters, change your address, or subscribe if you're reading someone else's copy, visit http://www.davidberman.com/subscribe .

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. If you would like to know more about how and why we do this and/or you would be interested in developing an accessible e-newsletter for your own organization, please contact us. Copyright 2006 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter
April 2006

IN THIS ISSUE:
- "Successful Management of Web Site Projects" seminar in Ottawa June 15
- "Effective Time Management: Designing Your Life" seminar in Ottawa June 8
- David to present "Weapons of Mass Deception: Design & Social Responsibility" in Manizales, Colombia
- 10,000th download of TimeTo for Windows
- Inter Pares introduces e-cards
- 21 years in business April 1st (no foolin'!)
- Recent interviews and publications
- Other upcoming event dates

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"Your course was great. It changed completely the way I'm now managing my work." - Diane Lefebvre, Web Developer, Canada Revenue Agency

SEMINAR: "SUCCESSFUL MANAGEMENT OF WEB SITE PROJECTS: GREAT SITES, ON TIME AND ON BUDGET", OTTAWA | JUNE 15, 2006

At David's most popular seminar, you'll learn the essential principles and tools for delivering effective Web projects on time, on budget, and on strategy.

Get to know 'The System' that Canada's largest government agencies are using for planning and renewing Web sites. David Berman's process addresses project management issues specific to the Web, resulting in quality control, quality assurance, and continuous improvement. For more on this 6.5-hour investment that pays off in weeks, visit http://www.davidberman.com/seminars/websuccess.php .

Plus: for the June 15 seminar, you will receive:
- a comprehensive manual
(view the first section of this seminar's manual, so you can start without us:
http://www.davidberman.com/WebSuccessManualSampleSection.pdf )
- complimentary continental breakfast and full lunch, snacks and beverages throughout
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

"Exceptionally good instructor - very well presented. Kept the course interesting and funny, while educational." - Jesse Flowers, Statistics Canada

"David is an exceptional facilitator and extremely knowledgeable in the field. It is nice to walk out with new ways to approach Web management." - Jane Hawksworth, Royal Roads University, Victoria, BC

Get the registration form now, at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

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"I feel as if I will be on a talk show in a few years from now talking about how David Berman helped me to design my life."
- Drury Stratly, Calgary AB

SEMINAR: "EFFECTIVE TIME MANAGEMENT: DESIGNING YOUR LIFE", OTTAWA | JUNE 8, 2006

This seminar isn't just another time management course: it's a way to get what you want out of life. Join David for a full day as he shows you how you can start designing the rest of your life today. You'll immediately begin easing your scheduling stress by learning:
- how to plan steps towards extraordinary goals into your day-to-day routine
- fresh and simple techniques to manage your most challenging priorities
- how to get more accomplished in less time
- how to find balance amongst clutter, and turn intent into action
- how to use leading-edge technology to help you continue achieving great outcomes every day forward (and you'll get a complimentary copy of TimeTo for Windows too!)
For details on this full-day seminar, click http://www.davidberman.com/seminars/timemanage.php .

"Thanks again for the time management course, it taught me to be happy with whatever I can possibly achieve in a day and not run myself down. I am much happier since that course both at work and at home. I even found time to sign up for Good Life and I go three times a week!" - Daniela Rusu, Natural Resources Canada

Plus: for the June 8 seminar each participant will receive:
- a comprehensive manual
- a full professional license to TimeTo for Windows, the world's best to-do list management software (worth US$149)
- complimentary continental breakfast and full lunch, snacks and beverages throughout
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

"Great! Logical, sensible." - Doug Samuel, Hear & See, Ottawa

Get the registration form now, at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

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DAVID TRAVELS TO MANIZALES, COLOMBIA: WEAPONS OF MASS DECEPTION

On April 18, David will be keynoting at the Festival Internacional de la Imagen 2006 in Manizales, Colombia. David will present his celebrated talk, "Weapons of Mass Deception: Design & Social Responsibility" ( http://www.davidberman.com/seminars/howlogo.php ). For registration and more information, please visit the Universidad de Caldas' site at http://www.festivaldelaimagen.com .

If you have any advice for David on his first trip to South America, please write us!

Also, if you would like David to appear anywhere else while he is en route or in the area, please contact us promptly, as the travel itinerary will soon be finalized.

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10,000 DOWNLOADS OF TIMETO, LICENSEES IN 17 COUNTRIES

Over 10,000 people have downloaded TimeTo for Windows charityware, with registrants in 17 countries, and download.com reviewers have given the software nothing but five stars. To stay up-to-date on new features and announcements, subscribe to the TimeTo bulletin at http://www.davidberman.com/subscribe . Stop procrastinating! Get your trial or learn more at http://www.timeto.org and start turning intent into action.

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INTER PARES E-CARDS

Our latest work on the Inter Pares' Web site integrates e-cards, with an option to donate to support the great work they do promoting international social justice. To send a postcard over the Web featuring some great photography and a worthwhile message, visit http://www.interpares.ca/ecard .

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WHILE I'M IN TOWN: MONTREAL, WINNIPEG, SEATTLE

David will be in Winnipeg, Manitoba on May 12 for a full-day seminar with a client.

David will be in Montreal, Quebec April 28-30 for the Icograda board meeting.

David will be in Seattle, Washington approximately July 9-15 for Icograda Design Week.

If you'd like to book an engagement while David's in your neighbourhood, or en route, let us know now before travel plans are finalized so you can save on travel expenses.

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A SPECIAL THANK YOU...

...to Amy Chow and everyone at the Hong Kong Design Association for hosting the Icograda Design Week this past January. It was a thrill to give a talk twelve time zones from home, but even better was to get a taste of the hospitality and vitality where East meets West. Hong Kong is such an amazing place: a city that is as tall as it is wide, with entire skyscrapers sided with animated graphics and a buzz of activity that makes Manhattan seem calm; while at the same time radiating efficiency and chaotic balance. It was both overwhelming and inspiring. And also a special thank you to Sam the Tailor (suit-maker to the stars) for the fantastic black linen suit!

It was an honour to meet you all: hoping to see you again in Asia very soon!...

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YOU SPEAK

Amongst the many insightful responses to David's recent presentation of our seminar "Accessibility: Liberate Your Web Site" in Oslo, was from Helge Tennø. Here's an excerpt:

"...I do not shower in hot or cold water
Personally I've become very wary of people who present their arguments in isolation from debate (I'm sure you would have preferred a debate with the audience, unfortunately there were none)...Things are never black and white and I think it would be fruitful to be more nuanced. As an example I was looking for some understanding regarding the "fact" that some of the changes forced by accessibility would not benefit everybody..."
To read Helge's full review, we encourage you to visit http://www.davidberman.com/seminars/accessibility.php#youspeak .

And if you've got something to say, please e-mail us at youspeak@davidberman.com .

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DAVID BERMAN CELEBRATES 21 YEARS IN BUSINESS

Yep, another year of helping get great things done. Thank you to everyone who helps sustain us and improve what we do, year after year.

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NEWEST INTERVIEWS AND PUBLICATIONS

Read our collection of interviews and publications at http://www.davidberman.com/about/publications.php , including this latest addition:

- "GDC Member Elected to Icograda Board" / "Canada Commended for Contributions to Icograda" from the GDC National Newsletter Fall/Winter 2005

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UPCOMING PUBLIC EVENTS

Weapons of Mass Deception: Design and Social Responsibility http://www.davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Manizales (Colombia): April 18 | Sarajevo (Bosnia-Herzegovina): June 2006 (tentative) | Mumbai (India): June 2006 (tentative)

Strategic Time Management for Professionals: Designing Your Life http://www.davidberman.com/seminars/timemanage.php
Want to leave the office earlier? See what happens when you apply David's results-oriented project strategy to your own life: give us a day and we'll turn your intentions into action.
Ottawa (Canada): June 8, 2006

Effective Web Information Design: Creating Sites That Matter http://www.davidberman.com/seminars/interfacesuccess.php
David shows you how to arrange your content meaningfully to your audience, sharing his success as a senior design consultant to some of Canada's largest sites.
Ottawa (Canada): July 20, 2006

Principles of Graphic Design for Electronic Publishing http://www.davidberman.com/seminars/designprinciples.php
Two-day seminar on how to influence your audiences on all channels, using excellent graphic design and the latest technologies.
Ottawa (Canada): September 20-21, 2006

Developing Your Project Strategy http://www.davidberman.com/seminars/projectstrategysuccess.php
David demystifies the complete path to developing your plan to save money, lower stress, save time, and yield great lasting outcomes from communications projects.
Ottawa (Canada): October 19, 2006

Accessibility: Liberate Your Web Site http://www.davidberman.com/seminars/accessibility.php
Learn how accessibility will broaden your audience, and how to make your site more useful for everyone.
Ottawa (Canada): November 9, 2006

Developing Your Web Strategy http://www.davidberman.com/seminars/strategysuccess.php
Two-day seminar on how to apply a proven step-by-step strategic process to get remarkable business results from any Web project.
Ottawa (Canada): December 6-7, 2006

Seven Habits of Highly Effective Web Sites http://www.davidberman.com/seminars/sevenhabitsweb.php
Learn the seven pivotal ingredients that can get the outcomes you deserve from your Web presence.
Your town (your country): your next event needing a keynote that both informs and entertains.
If you're planning an event and yearning for something different, captivating and effective, jump-start your group with this keynote, followed by a facilitated workshop specific to your group's issues.

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, please call!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters, change your address, or subscribe if you're reading someone else's copy, visit http://www.davidberman.com/subscribe .

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. Copyright 2006 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter
January 2006

IN THIS ISSUE:
- Design Cares Web site re-launched
- David to present "Weapons of Mass Deception: Graphic Design & Social Responsibility" in Hong Kong, China
- "Creating Sites That Matter: Effective Web Information Design" seminar in Ottawa February 9
- "Successful Management of Web Projects" seminar in Ottawa February 23
- Taste a seminar right now: seminar manual samples to download for immediate consumption
- Congratulations to our winner!
- Recent interviews and publications
- Other upcoming event dates

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DESIGNCARES WEB SITE RE-LAUNCHED

We are formally launching the completely redesigned DesignCares Web site. We are collecting professional acts of social responsibility, as an inspiration to those looking for ideas, and as a celebration of the role designers can take in helping to repair the world. If you haven't already had a sneak preview, please visit http://www.designcares.com . And deep thanks to Jason Robbins for his great work on the re-design!

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DAVID TRAVELS TO HONG KONG: WEAPONS OF MASS DECEPTION

Icograda Design Week is in Hong Kong, with a lecture series from January 21-25. David will present his celebrated keynote, "Weapons of Mass Deception: Graphic Design & Social Responsibility" ( http://www.davidberman.com/seminars/howlogo.php ) on January 21. For registration and more information, please visit http://www.icogradadesignweekinhk.org/lect_prog.htm .

If you have any advice for David on his first trip to China, please write us!

Also, if you would like David to appear anywhere else while he is en route or in the area, please contact us promptly, as the travel itinerary will soon be finalized.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SEMINAR: "Creating Sites That Matter: Effective Web Information Design", OTTAWA, ONTARIO, FEBRUARY 9, 2006

Sites that matter start with organizing content in a way that is meaningful to your audience. Spend a day with David Berman as he shares his experience as a senior design consultant to some of Canada's largest and most successful Web sites. Learn how to use information and interface design to create memorable sites that people will visit again and again, and which can save you weeks of effort. David will show you how to use elements of graphic design to go beyond pretty: crafting a responsive Web experience that will delight your audiences while fulfilling your strategic goals.

"Excellent class! Excellent teacher! Learned that Web design is about planning and organization." - seminar attendee

"Great to know the best ways!" - seminar attendee

By the end of the day, you'll know how to:
Blend navigation design, interface design, and graphic design to help people find things fast
Increase return visits through "transparent design"
Build a navigation plan that anticipates future growth
Develop an information design plan that builds trust
Use principles of graphic design to encourage repeat visits
Choose the design for your Web presence that delights your audience and fulfills your strategy
For a description of this in-depth one-day seminar, visit http://www.davidberman.com/seminars/interfacesuccess.php .

Plus: for the February 9 seminar, you will receive:
a comprehensive manual
complimentary continental breakfast and full lunch, snacks and beverages throughout
a thirty-minute personal coaching tele-session with David within a month of the seminar
the option to attend the seminar again in the future, as a refresher, at no cost
a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

Take the first step: get your registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

"Great course! David is a very dynamic teacher!" - seminar attendee

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SEMINAR: "SUCCESSFUL MANAGEMENT OF WEB SITE PROJECTS: GREAT SITES, ON TIME AND ON BUDGET", OTTAWA, FEBRUARY 23, 2006

At David's most popular seminar, you'll learn the essential principles and tools for delivering effective Web projects on time, on budget, and on target. Get to know 'The System' that hundreds of others have adopted for planning and renewing Web sites: David Berman's process addresses project management issues specific to the Web, resulting in quality control, quality assurance, and continuous improvement. For more on this 6.5-hour investment that pays off in weeks, click http://www.davidberman.com/seminars/websuccess.php .

"Your course was great. It changed completely the way I'm now managing my work." - Diane Lefebvre, Web Developer, Canada Revenue Agency

Plus: for the February 23 seminar, you will receive:
a comprehensive manual (see below for a sample!)
complimentary continental breakfast and full lunch, snacks and beverages throughout
a thirty-minute personal coaching tele-session with David within a month of the seminar
the option to attend the seminar again in the future, as a refresher, at no cost
a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

Get the registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TASTE A SEMINAR RIGHT NOW

E-news subscribers can follow these links to view the first sections of two of our seminars, in PDF format, so you can start without us.

"Successful Management of Web Projects" http://www.davidberman.com/WebSuccessManualSampleSection.pdf
"Accessibility: Liberate Your Web Site" http://www.davidberman.com/AccessibilityManualSampleChapters.pdf

Warning: contents may be addictive.

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CONGRATULATIONS!

Congratulations to Liv Stenersen of Government Administration Services, for winning the Corel Painter software package at our recent accessibility seminar in Oslo (Norway). Thank you, Corel!

If we had a prize draw at our next event, what would you like it to be for? We'll give a prize to the person who makes the best suggestion, as well as giving a prize for the winning attendee. Deadline: January 31.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THANK YOU...

To Jannicke and Jan and everyone at the Norwegian Design Council for the return invitation to Norway to keynote and lecture at Design Day in Oslo (and to IKEA for their sponsorship). The whole event was hugely successful including David's accessibility seminar Liberate Your Web Site ( http://www.davidberman.com/seminars/accessibility.php ) which was sold out with over 200 registrants. It was exciting to share Canada's leadership role in accessible Web sites with the Council's refreshing focus on "design for all": designing for accessibility can clearly yield products that everyone finds more useful. And kudos to the designers who insisted on Norwegian wood floors throughout the Oslo airport. And to whomever thought of mixing toffee into Norwegian licorice. And the herring. And that really really thin crispbread...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
YOU SPEAK

"Very understandable and fun." - Liz Breines, Norway Ministry of Trade and Industry

"Clear, concise, and very useful." - Annette Kallevig

"Inspiring, engaging... techniques I can use." - Liv Stenersen, Government Administration Services

"Excellent... knowledge I can use." - Sandra Clark, Ministry of Trade and Industry

"Inspiring!" - Morten Budeng, King Design

"Right on target" - Marius Monsen, Reaktor

"Wonderful handout! The way extra information, like links and explanations, is included works beautifully."
- Elizabeth Strand, Making Waves

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NEWEST INTERVIEWS AND PUBLICATIONS

We are pleased to announce that our design work (the culture.ca identifier) was selected to appear on the first page of the RGD Ontario 2006 Calendar. You can download a pdf version at http://www.rgdontario.com/RGD06_Calendar.pdf . The calendar is also available for sale from the Association. Here's to a great 2006!

A piece on David's recent election to the Icograda board, the world body for graphic design, appears in the RGD Review, page 18, at http://www.rgdontario.com/news/review18.pdf .

For more interviews and publications, visit http://www.davidberman.com/about/publications.php .

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
UPCOMING SCHEDULED EVENTS

Weapons of Mass Deception: Design and Social Responsibility http://www.davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Hong Kong (China): January 21 | Cairo (Egypt): February 2006 (tentative) | Sarajevo (Bosnia-Herzegovina): June 2006 (tentative)

Effective Web Information Design: Creating Sites That Matter http://www.davidberman.com/seminars/interfacesuccess.php
David shows you how to make your content meaningful to your audience, sharing his success as a senior design consultant to some of Canada's largest sites.
Ottawa (Canada): February 9, 2006

Principles of Graphic Design for Electronic Publishing http://www.davidberman.com/seminars/designprinciples.php
Two-day seminar on how to influence your audiences on all channels, using excellent graphic design and the latest technologies.
Ottawa (Canada): March 2-3, 2006

Strategic Time Management for Professionals: Designing Your Life http://www.davidberman.com/seminars/timemanage.php
Want to leave the office earlier? See what happens when you apply David's results-oriented project strategy to your own life: give us a day and we'll turn your intentions into action.
Ottawa (Canada): June 8, 2006

Seven Habits of Highly Effective Web Sites http://www.davidberman.com/seminars/sevenhabitsweb.php
Learn the seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.
Your town (your country): your next event needing a keynote that both informs and entertains...

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, please call!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
EVENT-IN-A-BOX

Is your organization interested in increasing its credibility by bringing some fresh instantly-useable ideas to your people? Do you want to host a fundraiser that enthralls and makes money?

Join the list of organizations who have done just that. We can help plan your event from start to finish: you simply supply the participants. Call or e-mail us for a no-strings-attached consultation.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters, change your address, or subscribe if you're reading someone else's copy, visit http://www.davidberman.com/subscribe .

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. Copyright 2006 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter December 2005

IN THIS ISSUE:
- David elected to board of world body for graphic design, as Icograda vice-president and treasurer
- "Creating Sites That Matter: Effective Web Information Design" seminar in Ottawa February 9
- Tip: Seven Habits of Highly Effective Web Sites: Habit #6
- David returns to Norway for Design Day, accessibility seminar
- TimeTo popularity spawns its own e-bulletin
- Congratulations to our winner!
- Recent interviews and publications
- Other upcoming event dates

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DAVID BERMAN ELECTED TO BOARD OF WORLD BODY FOR GRAPHIC DESIGN

Last month, while in Copenhagen at Icograda's General Assembly, David Berman was elected to the board of the world body for graphic design and visual communications. He will serve a two-year term as Vice-president and Treasurer. For the full story, please visit http://www.gdc.net/community/news.php?id=69&press=1&draw_column=3:1:2 . David joins a proud history of Canadians taking a leadership role in the world design community: http://www.gdc.net/community/news.php?id=68&press=1&draw_column=3:1:2 . Icograda is the International Council of Graphic Design Associations ( http://www.icograda.org ).

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SEMINAR: "Creating Sites That Matter: Effective Web Information Design", OTTAWA, CANADA, FEBRUARY 9, 2006

Web sites that matter start with organizing content in a way that is meaningful to your audience. Attend this seminar to learn how to use information and interface design to create memorable sites that people will visit again and again. Spend a day with David Berman as he shares his experience as a senior design consultant to some of Canada's largest and most successful Internet presences. David will show you how to use elements of graphic design to go beyond pretty: creating a responsive Web experience that will delight your customers while fulfilling your strategic goals.

"Excellent class! Excellent teacher! Learned that Web design is about planning and organization." - seminar attendee

By the end of the day, you'll know how to:
Blend navigation design, interface design, and graphic design to help people find things fast
Increase return visits through "transparent design"
Build a navigation plan that anticipates future growth
Develop an information design plan that builds trust
Use principles of graphic design to encourage repeat visits
Choose the design for your Web presence that delights your audience and fulfills your strategy
For a detailed description of this in-depth one-day seminar, visit http://www.davidberman.com/seminars/interfacesuccess.php .

Plus: for the February 9 seminar, you will receive:
- a comprehensive manual
- complimentary continental breakfast and full lunch, snacks and beverages throughout
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

Take the first step: get your registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

"Great to know the best ways!" - seminar attendee

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DAVID'S SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #6

Web sites are uncommonly complex projects, requiring "uncommon sense". Here is the sixth of David's seven habits to help your Web presence fulfill its promise...

"Habit 6: Sign off every step. The faster you're running, the more tempting it is to skip steps and the more important it is not to, because you're more likely to stumble. Web projects are complex: to great results, you need to complete all the steps, and in the correct order (using a process specifically designed for the Web).

If you realize that you don't have enough time to get to the airport in time to catch your flight, do you head to the airport anyhow? Of course not. And yet that is exactly what people often do with Web projects ... rather than thinking about taking the train, the bus, a later flight, maybe not going at all, resources are wasted rushing towards an impossible deadline. Instead, take the time to invent another approach that will get the required results. In a Web site, technology is rarely the problem, nor the solution. The solution lies in patient, disciplined process and consensus.

If a project truly has to be completed in seven weeks, then there clearly will be no time to try again should you choose the wrong steps for the first six weeks. And if you realize from the start that you can't possibly complete the project within seven weeks without skipping steps, then it's best to discover now, rather than during the sixth week, that it can't be done within the allocated time.

And get a sign off at every step. You don't really have approval until someone is willing to sign their name to it. Complete approval is what you need before moving along.

Learn all seven habits and David's entire system, at our upcoming seminar "Successful Management of Web Site Projects" ( http://www.davidberman.com/seminars/websuccess.php ). Get a one-sheet summary of all seven habits at http://www.davidberman.com/seminars/sevenhabitsweb.php#handouts .

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DAVID RETURNS TO NORWAY: WEAPONS OF MASS DECEPTION, ACCESSIBILITY SEMINAR

The Norwegian Design Council has asked David to keynote and lecture at Design Day in Oslo, sponsored by Ikea. David will present his celebrated keynote, Weapons of Mass Deception ( http://www.davidberman.com/seminars/howlogo.php ) on December 5, as well as a full-day seminar Accessibility: Liberate Your Web Site ( http://www.davidberman.com/seminars/accessibility.php ) on December 6. For more information on these events, please visit http://www.norskdesign.no .

If you would like to host Accessibility: Liberate Your Web Site at your location, please contact us: we have everything you need to help plan a successful and profitable event.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TIMETO POPULARITY SPAWNS ITS OWN E-BULLETIN

TimeTo for Windows charityware is a hit! Over 6,000 people have downloaded TimeTo to help them turn intent into action, and download.com reviewers have given the software nothing but five-star reviews. So, in response to demand, we've spun off a bulletin specifically for TimeTo users. To stay up-to-date on new features and other time management news, subscribe to the TimeTo bulletin at http://www.davidberman.com/subscribe . To get your copy of the software, or to learn more about the World's most effective to do list, visit http://www.timeto.org .

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
CONGRATULATIONS!

Congratulations to Sylvie Niman of Indian and Northern Affairs, for winning the CorelDRAW Graphics Suite 12 software draw at our recent sold-out accessibility seminar in Ottawa. Thank you, Corel!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PARTICIPANTS SPEAK

"Eye-opening. Love your method of teaching." - Jean Desrochers, National Research Council

"...love the Browsealoud speech-enabled idea: you can also add to your list -- for those who don't have time or energy or are auditory learners, as they move their cursor Browsealoud will do the work for them." - Pauline Fleming, Pro-Active Possibilities

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THANK YOU...

... to everyone involved at the Norwegian Design Council and the Danish Design Centre for making such a success of the Era 05 events in Oslo, Norway and Copenhagen, Denmark in September.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
NEWEST INTERVIEWS AND PUBLICATIONS

Read our collection of interviews and publications at http://www.davidberman.com/about/publications.php , including this new addition:

- Arkitekten Magazine, Copenhagen: "Mass Deception" by Birgitte Kleis

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
UPCOMING SCHEDULED EVENTS

Weapons of Mass Deception: Design and Social Responsibility http://www.davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Oslo (Norway): December 5 | Cairo (Egypt): February 2006 (tentative) | Sarajevo (Bosnia-Herzegovina): March 2006 (tentative)

Strategic Time Management for Professionals: Designing Your Life http://www.davidberman.com/seminars/timemanage.php
See what happens when you apply David's results-oriented project strategy to your own life: give us a day and we'll turn your intentions into action.
Ottawa (Canada): January 10, 2006

Principles of Graphic Design for Electronic Publishing http://www.davidberman.com/seminars/designprinciples.php
Two-day seminar on how to influence your audiences on all channels, using excellent graphic design and the latest technologies.
Ottawa (Canada): March 2-3, 2006

Developing Your Project Strategy http://www.davidberman.com/seminars/projectstrategysuccess.php
Learn David's demystified approach to developing a complete strategic charter for your creative or communications project.
Ottawa (Canada): April 18, 2006

Successful Management of Web Site Projects http://www.davidberman.com/seminars/websuccess.php
Learn "The System" for bringing in Web projects on time, on budget, and on target.
Ottawa (Canada): January 12, 2006 (federal government only), February 23, 2006

Seven Habits of Highly Effective Web Sites http://www.davidberman.com/seminars/sevenhabitsweb.php
Gain seven pivotal insights that will help you get the outcomes you deserve from your Web presence.
Your town: Date of your next event needing a motivating keynote that informs and entertains...

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, please call!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters, change your address, or subscribe if you're reading someone else's copy, visit http://www.davidberman.com/subscribe .

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. Copyright 2005 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter September 2005

IN THIS ISSUE:
- www.davidberman.com now speech-enabled with Browsealoud, a great tool for accessibility
- "Accessibility: Liberate Your Web Site" seminar in Ottawa October 20
- Tip: Seven Habits of Highly Effective Web Sites: Habit #5
- David lectures in Denmark and Norway this month
- new TimeTo bulletin and user group
- charityware for Hurricane Katrina
- Recent interviews and publications: Financial Post, ArabAd,...
- Other upcoming event dates

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DAVIDBERMAN.COM NOW SPEECH-ENABLED... YOUR SITE COULD BE NEXT!

Our Web site is now speech-enabled: you can download the complimentary Browsealoud browser plug-in and have the text on our Web pages read aloud. Visitors can listen to text being spoken as their cursor moves over it. This aids navigation for those with:
- visual impairments
- low literacy or reading skills
- English not their first language, or
- dyslexia

A considerable section of the population has difficulty reading printed or on-screen text. Speech-enabling electronic text is a proven means of improving comprehension and attracting a broader audience to your Web site.

Click http://www.davidberman.com/design/browsealoud.php and download your Browsealoud reader, so you can hear our site, as well as many other popular sites including Google, MSN, and Yahoo.

David Berman Communications is the only Browsealoud agent in Ottawa, and one of three in Canada. Please contact us if you'd like people to hear your site too. Setup is effortless at your end, and creates no additional programming or maintenance.

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SEMINAR: "ACCESSIBILITY: LIBERATE YOUR WEB SITE", OTTAWA, ONTARIO, OCTOBER 20, 2005

Most adults have some level of disability or difficulty that can be mitigated through accessible Web site design. By using the immediately-applicable tips and techniques you'll learn in this practical one-day Web accessibility seminar, you'll broaden the audience for your Web site and comply with standards, while enriching the experience of all visitors.

David will show you why accessibility is important for everybody, then provide in-depth familiarity with international guidelines that will help your Web presence be a more effective resource for your entire audience. You'll gain familiarity with technologies that help people with specific disabilities and difficulties. The seminar includes a thorough review of pertinent standards to comply with the Canadian government's world-leading Common Look and Feel policy and international W3C guidelines, as well as testing recommendations for both. We'll also explore accessible PDF and where accessibility meets usability. Not only will you leave with ideas you can use right away, you may also gain a whole new perspective on how technology can improve lives.

For a description of this in-depth one-day seminar, click http://www.davidberman.com/seminars/accessibility.php .

Plus: for the October 20 seminar, you will receive:
- a comprehensive manual covering all pertinent W3C and CLF guidelines and standards
- complimentary breakfast and lunch, snacks and beverages throughout
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

Take the first step: get your registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DAVID'S SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #5

Web sites are uncommonly complex projects, requiring "uncommon sense". Here is the fifth of David's seven habits to help your Web presence fulfill its promise...

"5. Communicate consistently. We like to think of ourselves as creatures who process each piece of information that arrives based on logic and relevance. Instead, it is our nature to retain and more easily trust those statements we have simply been exposed to most often.

This tendency to trust things we've seen often is why advertising, whether for federal elections or global cola supremacy is, for the most part, about repeating a name over and over and over and over ... and as consistently as possible.

We humans love the familiar, so learn a lesson from the branding experts: whether it's your core benefit statement or the persistent navigation on your Web site, repeat your messages incessantly, and present them in a visually consistent fashion. The more often your audience gets the same message, the more comfortable, trustworthy, and authoritative it becomes. It's a powerful technique, so please choose your message wisely."

Next newsletter: Habit #6. Learn all seven habits and David's entire methodology, at our upcoming seminar "Successful Management of Web Site Projects" ( http://www.davidberman.com/seminars/websuccess.php )

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DAVID LECTURES IN NORWAY AND DENMARK THIS MONTH

You can hear David speak on social responsibility and branding in Denmark and Norway this month at the Era05 World Design Congress, the largest design event so far this decade, taking place in four Scandinavian countries.

On September 23, he will present Bordering on the Truth in Oslo, hosted by the Norwegian Design Council.

David will then travel to Copenhagen, where he will present his celebrated keynote,Weapons of Mass Deception ( http://www.davidberman.com/seminars/howlogo.php ) on September 26th, hosted by the Danish Design Centre.

For more information on the World's largest international interdisciplinary design event, please visit http://www.era05.com .

There is also a presentation being planned at Danmarks Designskole (Danish Design College). Details to be announced.

David will stay on in Europe for the ICOGRADA (International Council of Graphic Design Associations) General Assembly at the end of September, where he will stand as a nominee for the board of directors of the world body for graphic design. If you would like to book David while he's in the neighborhood, let us know.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TIMETO CHARITYWARE PROCEEDS TO GO TO HURRICANE KATRINA VICTIMS

Effective immediately, and until further notice, we are changing our charityware policy for TimeTo for Windows, directing donations to Hurricane Katrina Relief (Red Cross).

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NEW TIMETO SOFTWARE BULLETIN AND USER GROUP

TimeTo for Windows, the World's best to do list manager according to reviews at download.com, has become popular enough to deserve it's own updater bulletin. You can subscribe by visiting http://www.davidberman.com/subscribe .

TimeTo enthusiast, Graham Smith, is now running a TimeTo users forum at Yahoo Groups. To visit or join, please visit http://groups.yahoo.com/group/TimeToUsers/ .

To try TimeTo for Windows, visit http://www.timeto.org .

Participants in our strategic time management seminar, Design Your Life ( http://www.davidberman.com/seminars/timemanage.php ) receive a complimentary full professional license to TimeTo.

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SEMINAR PARTICIPANTS SPEAK

"David is spot on about the media's use and abuse of women's physical appearance to sell or brand products and the industry will have to evolve or face a revolution in the not too distant future." - Sheikha Haya Al Khalifa, Manama, Bahrain

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THANK YOU...

... to Hashem Salameh and his remarkable crew at EMIC for hosting the International Advertising Association event and seminars at Creative Nights in Bahrain this past July.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
NEWEST INTERVIEWS AND PUBLICATIONS

Read the PDF versions of these new articles and publications at http://www.davidberman.com/about/publications.php :

- David featured in Financial Post article "Don't scrimp on company's e-presence"

- Learn about David's most recent trip to the Persian Gulf in the article "Bahrain's Creative Nights"

- "Seven Habits of Highly Effective Web Sites", article by David in ArabAd Magazine

- "Quantifying the Audience for Ones and Zeroes: Analysis of Digital Art Audiences Literature Review" (© Canadian Heritage Information Network 2005)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
UPCOMING SCHEDULED EVENTS

Weapons of Mass Deception: Design and Social Responsibility http://www.davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Oslo (Norway): September 23 | Copenhagen (Denmark): September 26 | Kuwait City (Kuwait): December (tentative) | Cairo (Egypt): February 2006 (tentative)

Seven Habits of Highly Effective Web Sites http://www.davidberman.com/seminars/sevenhabitsweb.php
Learn the seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.
Copenhagen (Denmark): September (date to be announced)

Accessibility: Liberate Your Web Site http://www.davidberman.com/seminars/accessibility.php
Learn why and how accessibility matters in developing effective Web and new media projects.
Ottawa (Canada): October 20 | Tunis (Tunisia): November 16-17

Effective Web Information/Interface Design http://www.davidberman.com/seminars/interfacesuccess.php
David shows you how to apply his success as a senior design consultant to some of Canada's largest and most successful Web sites.
Ottawa (Canada): November 1

Principles of Graphic Design for Electronic Publishing http://www.davidberman.com/seminars/designprinciples.php
Two-day seminar on how to become a leader in the use of electronic publishing channels, through the use of excellent design.
Ottawa (Canada): November 24-25

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, or be coached by telephone, please call!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters, change your address, or subscribe if you're reading someone else's copy, visit http://www.davidberman.com/subscribe .

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. Copyright 2005 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter
June 2005

IN THIS ISSUE:
- "Accessibility: Liberate Your Web Site" seminar in Ottawa July 28
- Tip: Seven Habits of Highly Effective Web Sites: Habit #7
- David and Design Cares at Creative Nights in Manama (Bahrain)
- Other upcoming event dates

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SEMINAR: "ACCESSIBILITY: LIBERATE YOUR WEB SITE", OTTAWA, ONTARIO, JULY 28, 2005

Most adults have some level of disability or difficulty that can be mitigated through accessible Web site design. By using the immediately-applicable tips and techniques you'll learn in this practical one-day Web accessibility seminar, you'll be able to comply with standards, and ultimately broaden the audience for your Web site, while enriching the experience of all visitors.

For a detailed description of this in-depth one-day seminar, click http://www.davidberman.com/seminars/accessibility.php .

Plus: for the July 28 seminar, you will receive:
- a comprehensive manual covering all pertinent W3C and CLF guidelines and standards
- complimentary breakfast and lunch, snacks and beverages throughout
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend the seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee.

Get the registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

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DAVID'S SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #7

Web sites are uncommonly complex projects, requiring "uncommon sense". Here is the seventh of David's seven habits to help your Web presence fulfill its promise...

"7. Test. Test. Test. The step I find most often skipped in Web projects is audience testing. Web sites are complex software applications, and going to market with software before testing on your audience is a recipe for failure.

"I am not urging more focus testing. It's about usability testing: one typical user in front of one computer, trying to fulfill a test task that you have set for them. For a truly humbling experience, watch carefully as users try to use your site for the first time: you'll discover the gap between a good product and a great product. And accessibility testing: easy steps to ensure that your entire audience, no matter their capabilities or technology, can effectively engage with your content.

"Test often and test early. You don't have to wait until programming is complete: usability testing can be as simple as showing sketches of key pages to typical audience members, then asking what they think will happen if they click on certain things ... or having them examine a hyper-linked navigation plan (in Word or PDF) and ask where they would click first in order to find the answer to a content question you pose.

"Great Web site projects require a continuous improvement approach towards usability. While this takes a greater investment of time and money at the outset, it will generate desired results more quickly, saving resources in the long term. Recognize this and you'll be the person that people will flock to when they need a Web presence that delivers on its promise."

Learn all seven habits and David's entire methodology, at our upcoming seminar "Successful Management of Web Site Projects" ( http://www.davidberman.com/seminars/websuccess.php )

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DESIGN CARES EXHIBIT IN BAHRAIN

Inspired by the Design Cares Web site ( http://www.designcares.com ), the Graphic Designers of Canada's Vancouver Island Chapter created the Design Cares Exhibit and Forum (with generous support from Sappi and Adobe). The resulting exhibit of posters from the juried show celebrates the role designers are taking in helping to improve the world. This July the exhibit finds its way to Bahrain, where it will be on display starting July 9 at the Creative Nights conference.

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CREATIVE NIGHTS IN BAHRAIN

You can hear David speak on social responsibility and take part in two professional development seminars workshops at Creative Nights July 9-11, hosted by the International Advertising Association, in Bahrain. The conference will bring together graphic designers and others involved in creative fields, and features an exhibition by representatives of the media, advertising and creative industries. The event will be held at the Al Bander Hotel & Resort. You can register for one or all of the events. For more information, please visit http://www.creative-nights.com .

Weapons of Mass Deception ( http://www.davidberman.com/seminars/howlogo.php )
Successful Management of Web Site Projects ( http://www.davidberman.com/seminars/websuccess.php )
Developing Your Project Strategy ( http://www.davidberman.com/seminars/projectstrategysuccess.php )

Also, if you would like David to appear anywhere else while on his way through Europe and the Persian Gulf, please contact us promptly, as the travel itinerary will soon be finalized.

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SEMINAR PARTICIPANTS SPEAK

"Thanks again for the time management course: it taught me to be happy with whatever I can possibly achieve in a day and not run myself down. I am much happier since that course, both at work and at home. I even found time to sign up for Good Life and I go three times a week!" - Daniela Rusu, Natural Resources Canada

"...the David Suzuki of graphic design..." - Cassie Janca, Algonquin College

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THANK YOU...

... to Corel Corporation for supplying prizes and helping to make our most recent public seminar a great success!

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UPCOMING SCHEDULED EVENTS

Successful Management of Web Site Projects http://www.davidberman.com/seminars/websuccess.php
Learn "The System" for bringing in Web projects on time, on budget, and on target.
Ottawa (Canada): June 28 (French seminar: federal government specific), June 29 (English seminar: federal government specific), July 21 | Manama (Bahrain): July 10

Weapons of Mass Deception: Design and Social Responsibility http://www.davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Manama (Bahrain): July 10 | Oslo (Norway): September 23 | Copenhagen (Denmark): September 26

Effective Time Management for Professionals: Designing Your Life http://www.davidberman.com/seminars/timemanage.php
See what happens when you apply David's famous results-oriented project strategy to your own life: give us one day and we'll turn your intentions into action.
Ottawa (Canada): January 10, 2006

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? Can't wait? If you'd rather bring us on-site, or be coached by telephone, please call!

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NEWEST INTERVIEWS AND PUBLICATIONS

For the latest interviews and publications, please go to http://www.davidberman.com/about/publications.php .

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SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters (or subscribe if you're reading someone else's copy), visit http://www.davidberman.com/subscribe .

You are receiving this occasional e-newsletter because you or your organization requested to be kept informed of news regarding upcoming David Berman Communications events. We never send unsolicited e-mail, period. If we have included you in error, or you would prefer to not receive future e-newsletters (or wish to change your address), please e-mail newsletter@davidberman.com (or cancel your subscription at http://www.davidberman.com/subscribe ) and we will make sure your e-mail address is obliterated from our list: scouts honour!

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David Berman Communications
340 Selby Avenue, Ottawa, Ontario, Canada K2A 3X6
Call: (613) 728-6777 or (800) 665-1809 Fax: (613) 482-4777
E-mail: newsletter@davidberman.com
MSN Messenger and Skype: by request

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Our e-newsletters are intentionally distributed in non-HTML format to guarantee that everyone can read them. Copyright 2005 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter
March 2005

IN THIS ISSUE:
- "Principles of Graphic Design and Electronic Publishing" seminar in Ottawa March 17 & 18
- Tip: Seven Habits of Highly Effective Web Sites: Habit #4
- TimeTo and TimeWise software now available at download.com
- David to speak at "Creative Nights" in Manama (Bahrain) in May
- Other upcoming event dates

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SEMINAR: PRINCIPLES OF GRAPHIC DESIGN AND ELECTRONIC PUBLISHING, OTTAWA, ONTARIO, MARCH 17 & 18, 2005

Are you communicating effectively on all channels?
Are you leaving your audience confused or frustrated?
Is technology standing in the way of expressing your message?

"Excellent design sends messages on two levels: overtly, it communicates understanding; covertly, it communicates credibility."

Join David Berman for a fun and refreshingly clear exploration of the human and technological factors you can master to use design to get your messages across... more effectively and to larger audiences.

Take full face-to-face advantage of David's twenty years experience in marrying design principles with the latest electronic publishing technologies, for print and the Internet. Great design is the bridge between knowledge and understanding. You'll gain both by attending this seminar.

For a detailed description of this in-depth two-day seminar, click http://www.davidberman.com/seminars/designprinciples.php .

Plus: for this seminar, you will receive:
- complimentary lunches, snacks and beverages throughout (sorry, no green beer...)
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend this seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee

Get the registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

If you don't have time for a two-day course this month, you can attend Day 1 this month and Day 2 the next time we give this seminar.

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SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #4

Web sites are uncommonly complex projects, requiring "uncommon sense". Here is the fourth of seven habits to help your Web presence fulfill its promise...

4. Evergreen. No matter how perfect your Web site design is, without an intelligent approach to site maintenance it will wander towards chaos over time. You have two choices. Plan to rebuild the site from scratch starting within two years ... or put a mechanism in place that guarantees that every part of the site remains fresh, accurate, and relevant.

And there's a simple way to do this: Insist, within the content outline for the site, that every content section includes an evergreening plan. This means that nothing goes on the site unless accompanied by a commitment describing who will regularly check that Web site section to make sure it is still relevant, accurate and current, and how often they will do so. Then, add this commitment to their job description, so even if that person leaves someone else will take over.

Evergreening is often as simple as looking over the section and saying "Yes, it's still so!" and then updating the Reviewed Date. (Though most sites will have a Last Updated date, users are usually more interested in how recently the content was certified as still being valid... thus a Reviewed Date.)

By committing to this simple plan, we now have a site that maintains itself. If a particular section is not important enough to deserve this level of commitment, it does not deserve to go on the site in the first place.

Our next e-newsletter will feature the next habit. Can't wait? Learn all seven habits and David's entire methodology, at our upcoming seminar "Successful Management of Web Site Projects" ( http://www.davidberman.com/seminars/websuccess.php )

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TIMETO AND TIMEWISE NOW AVAILABLE ON DOWNLOAD.COM

Download.com, the world's largest software download Web site, has chosen to carry our software titles.

Visit http://www.download.com/TimeTo/3000-2074_4-10338951.html?tag=lst-0-1 to download TimeTo for Windows.
Visit http://www.download.com/TimeWise-Light/3000-2076_4-10348558.html?tag=lst-0-1 to download TimeWise Light for Windows.
Or, for more information about these products, visit http://www.davidberman.com/software/products.php .

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DAVID TO SPEAK AT DESIGN MEETING IN BAHRAIN*

You can hear David speak on social responsibility and the role of visual communicators in helping to repair the World at "Creative Nights" May 7-9, 2005, hosted by the International Advertising Association, in Manama, Bahrain. The meeting, which aims to bring together graphic designers and others involved in creative fields, features an exhibition by representatives of the media, advertising and creative industries. It is organized by Education and Management International Consultancy (EMIC) and Al Tansiq. The event will be held at the Al Bander Hotel & Resort. For more information, please contact us.

For details on past lectures on this topic, including "Weapons of Mass Deception", visit http://www.davidberman.com/seminars/howlogo.php .

*Wondering how to pronounce "Bahrain"? A student from Bahrain in Canada explains: http://bahrein.blogspot.com/2004_05_01_bahrein_archive.html

Also, if you would like David to appear anywhere else while he is en route, please contact us promptly, as the travel itinerary will soon be finalized.

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SEMINAR PARTICIPANTS SPEAK

"Excellent instruction, very knowledgeable and fantastic presentation. One of the best I have attended" - Successful Management of Web Site Projects attendee, February 2005

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THANK YOU...

Thank you to Carmen Sulpher of Performance Management Consultants for helping make this month's Successful Management of Web Site Projects seminar a value-packed day for everyone involved.

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UPCOMING SCHEDULED EVENTS

Design and Social Responsibility http://www.davidberman.com/seminars/howlogo.php
Lecture on the role of visual communicators in helping to repair the World.
Upcoming lectures> Beirut (Lebanon): April 14-15 | Manama (Bahrain): May 6-7

Time Management for Creative Professionals http://www.davidberman.com/seminars/timemanage.php
One-day immersion in David's unique approach for finding the time to accomplish the things most important to you .
Upcoming seminar> Ottawa (Canada): April 26

Successful Management of Web Site Projects http://www.davidberman.com/seminars/websuccess.php
Learn "The System" for bringing in Web projects on time, on budget, and on target.
Upcoming seminars> Ottawa (Canada): May 18 (federal government specific), June 22

Accessibility for Web and New Media Projects http://www.davidberman.com/seminars/accessibility.php
Learn why and how accessibility matters in developing effective Web and new media projects.
Upcoming seminars/events> Ottawa (Canada): June 9 | Tunis (Tunisia): November 16-17

For other seminars and dates, please consult http://www.davidberman.com/seminars/schedule.php .

Are our event dates inconvenient for you? If you'd rather attend shorter seminars by telephone, or would like to bring us on-site, please call!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
NEWEST INTERVIEWS AND PUBLICATIONS

For the latest interviews and publications, please go to http://www.davidberman.com/about/publications.php .

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SUBSCRIBING / CANCELLING / BACK ISSUES

To read earlier newsletters (or subscribe if you're reading someone else's copy), visit http://www.davidberman.com/subscribe .

You are receiving this occasional e-newsletter because you or your organization requested to be kept informed of news regarding upcoming David Berman Communications events. We never send unsolicited e-mail, period. If we have included you in error, or you would prefer to not receive future e-newsletters (or wish to change your address), please e-mail newsletter@davidberman.com (or cancel your subscription at http://www.davidberman.com/subscribe ) and we will make sure your e-mail address is obliterated from our list: scouts honour!

Please re-distribute this newsletter to anyone you think would enjoy it, in its complete and original form only. Copyright 2005 David Berman Developments Inc. All rights reserved. David Berman Communications is a trademark of David Berman Developments Inc.

David Berman Communications events e-newsletter
February 2005

IN THIS ISSUE:
- Sign up for "Developing Your Web Strategy" seminar, Ottawa March 2-3, and join the early-bird draw...
- Tip: Seven Habits of Highly Effective Web Sites: Habit #3
- Last reminder: "Successful Management of Web Site Projects" seminar, Ottawa February 18
- Our TimeTo priority management software now charityware: all proceeds to Tsunami Relief
- David to keynote at design conferences in Beirut (Lebanon) and Manama (Bahrain) in April and May
- Other upcoming event dates

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SEMINAR: DEVELOPING YOUR WEB STRATEGY, OTTAWA, ONTARIO, MARCH 2-3, 2005

Attend this seminar to learn a step-by-step system that applies a strategic approach to planning your Web presence, whether elevating the effectiveness of an existing site or crafting a new one. You'll learn David's demystified system for Web strategy that:
- addresses strategic issues specific to the Internet
- results in solutions that not only work right: they get better outcomes, with less effort and expenditure
- builds buy-in from all stakeholders along the way

For details on this powerful two-day seminar, click http://www.davidberman.com/seminars/strategysuccess.php .

Plus: for the March 2-3 seminar, you will receive:
- complimentary lunches, snacks and beverages throughout
- a thirty-minute personal coaching tele-session with David within a month of the seminar
- the option to attend this seminar again in the future, as a refresher, at no cost
- a money-back guarantee: if, after coaching and a refresher, you're not satisfied, we'll refund your entire registration fee

Get the registration form at http://www.davidberman.com/SeminarRegistrationForm.pdf or call (613) 728-6777. Seating is limited.

Early-Bird Draw: Register before February 15th, and get in the draw for David's favourite book on building usable Web sites.

"Thank you for a wonderful class... you have a unique gift for teaching." - Parvin Kolahdooz, NRC Internet Services

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SEVEN HABITS OF HIGHLY EFFECTIVE WEB SITES: HABIT #3

Web sites are uncommonly complex projects, requiring "uncommon sense". Here is the third of seven habits to help your Web presence fulfill its promise...

3. Write an "information design plan". We all love to start with graphic design. It's fun. It's familiar. We're visual animals, and we'd rather be choosing colours than rigorously taking inventory of the site's content.

Unfortunately, starting with how things will look often results in marching out an endless parade of sketches, only to be trounced by some higher-up asking "shouldn't we have put a whatzit on that page?". Therefore, before graphic design begins we should be equipped with an agreed-upon description of what's in, what's out, and how all the content will link together.

Most people know they need a navigation plan (a blueprint of the information architecture). I urge you to go further, writing a text description of each element that will appear on the splash page, the home page, a typical site page, as well as the persistent navigation that appears throughout the site. Reaching agreement on such a document beforehand allows the graphic design process to focus on using the power of visuals to communicate effectively.

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TIMETO FOR WINDOWS CHARITYWARE FOR TSUNAMI RELIEF

TimeTo for Windows is charityware: As of January 1, 2005, all proceeds go to Tsunami Relief (CARE Canada) or toward developing new features requested by users. For more information, or to download your free trial, go to http://www.davidberman.com/timeto .

TimeTo is likely the world's most advanced to-do list manager: use it to better organize your work, your play, or your entire life.

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DAVID TO SPEAK AT DESIGN CONFERENCES IN LEBANON AND BAHRAIN

You can hear David speak on social responsibility and the role of visual communicators in helping to repair the World at these upcoming events:
- April 14-16, 2005 at the Typo.Graphic.Beirut design conference in Beirut, Lebanon
(for details, visit http://typographicbeirut.lau.edu.lb )
- May 7-8, 2005 at the Creative Nights design conference in Manama, Bahrain
(for details, contact us).

For details on past lectures on this topic, including "Weapons of Mass Deception", visit http://www.davidberman.com/seminars/howlogo.php .

Also, if you would like David to appear anywhere else while he is in your area, please contact us promptly, as the travel itinerary will soon be finalized.

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SEMINAR PARTICIPANTS SPEAK

"I find great value in spending time each day to plan the following day. Before I started doing this, I was overwhelmed by a very long list of top-priority items. I never felt I was making headway with my list, and was never able to complete what I had set out to do each day. This left me feeling stressed and unproductive.
Now I have a different approach: I plan the tasks that are due sooner rather than later. This makes the to-do list manageable. I consider how long each task will take so my plan for the day is realistic. The tasks that won't fit can be deferred or dropped. Now, when I get to the end of the day, I usually have done everything I set out to do, and I feel relaxed and productive. I find TimeTo very helpful in assisting me with this approach to planning."
- Doug Samuel, Hear 'n See (after attending January's "Effective Time Management for Creative Professionals" seminar)

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THANK YOU.