David Berman Communications
David Berman will help you repeat your successes

Publications & Interviews

For review copies or excerpt permission of David’s book, Do Good Design, or for interview requests for author David Berman, contact:
Laura Pexton, publicist [+1-510-558-4166 | press@peachpit.com ]

Interviews and Articles (most recent first)

Speaking of Impact Fall 2014 article by David Berman: No one left behind: 12 tips to make meetings accessible or download the article PDF icon[4220 kb]

Design Edge Canada November/December 2013 article by David Berman: Fonts for the blind or download the article PDF icon[274 kb]

CUTOUT Magazine interview by Vivian Toh: A Dialogue With David Berman or download the interview PDF icon[1210 kb]

Ethics in Graphic Design blog by Eileen MacAvery Klane: “Take the Pledge” or download the blog PDF icon[998 kb]

Design Edge Canada interview by Jef Catapang: New ‘Do Good Design’ edition sports eco-friendly pages or download the interview PDF icon[148 kb]

Felt & Wire interview by Allyson Van Houten: David Berman wants to help you “Do Good Design” download the interview PDF icon[2,365 kb]

Core77 design magazine article by Carly Ayres: Design Ethos: Spotlight on David Berman, Author of “Do Good,” Proponent of Doing Good 2012 or download the article PDF icon[333kb]

Good Magazine article: The Fact That Changed Everything: David Berman and Do Good Design, 2012 or PDF icon

agIdeas 2012 Review by Desktopmag.com
Or you can read the original article at desktopmag.com.au/blog/agideas-2012-review/

Binus TV interview with David Berman in Jakarta, Indonesia (English)

David is named Chair of Carleton Access Network PDF icon [137kb] or see the story at the Carleton Newsroom
The Charlatan covered the story as well Former student returns to campus as head of IT accessibility initiative or see the story on davidberman.com

Pool Magazine article: “Design Guru” article in Pool Magazine by David Berman, 2011 or PDF icon [1310KB]

Interview with The Reflex Blue Show, HOW Conference 2010. or Download the interview [mp3, 20000KB]

Interview with Dan Shields of CKCU-FM, 8 April 2008 [MP3, 60000KB]

Feature about David in Computer Arts Magazine from China (Chinese) PDF icon  [366KB]

Coverage of David speaking in Beijing, China (Chinese)

“Why Should They Do Business With You?” by Daniel Saintjean and Laurel R. Simmons was recently published and significantly quotes David and his ideas.

“GDC Member Elected to Icograda Board” and “Canada Commended for Contributions to Icograda” from the GDC National Newsletter Fall/Winter 2005 (English) PDF icon [178KB]

Financial Post Interview with David Berman: “Don’t scrimp on company’s e-presence” (English) PDF icon [308KB]

ArabAd Magazine: “Bahrain’s Creative Nights” (English) PDF icon [966KB]

ArabAd Magazine: “Seven Habits of Highly Effective Web Sites” by David Berman (English) PDF icon [78KB]

Culture.ca interview with David Berman (English) PDF icon [111KB]

Culture.ca interview with David Berman (French)  PDF icon [112KB]

“Mass Deception” by Birgitte Kleis in ARKITEKTEN Magazine (Danish) PDF icon [754KB]

“Identity Crisis” by Karen Mahony (English) PDF icon [492KB]

Media Marketing (Bosnia) “I Want To Tell You The Truth: article about David Berman (Bosnian) PDF icon [870KB]

Klik Magazine (Slovenia) “Everything is in Values”: Interview with David Berman on the European Magdalena Festival and social responsibility (English) PDF icon [360KB]

Elevating the Profession (Interview with David Berman by Margaret Ann Varner)

Interview with David Berman on the Magdalena Festival (Slovenia) and social responsibility (by Helena Šuštar) (Slovenian) PDF icon [860KB]

Ona Magazine clip: Magdalena festival (Slovenian)

Masterfile’s Open online magazine (USA): interview with David Berman (English) PDF icon [134KB]

I Have An Idea online magazine (Canada): interview with David Berman (English) PDF icon [116KB]

Comma magazine (Lebanon): article about David Berman, 2003 (English) PDF icon [2450KB]

Applied Arts magazine (Canada): interview with David Berman, April 2003 (English) PDF icon [140KB]

Applied Arts magazine (Canada): editorial on Brno Conference and social responsibility (by Sara Curtis) (English)

Applied Arts magazine (Canada): article on Brno Icograda conference and social responsibility (by Sara Curtis) (English)

Marketing Magazine column (in Delo, Slovenia’s largest daily newspaper): article about David Berman (Slovenian)

Seven Habits of Highly Effective Web Sites article by David Berman (English) Click to download Seven Habits of Highly Effective Web Sites article [85KB]

Seven Habits of Highly Effective Web Sites flyer (which you are free to reproduce and distribute at will) (English) Click to download Seven Habits of Highly Effective Web Sites Flyer pdf [50KB]

HOW magazine, November 2010, Designing change – Spare some Change Click to download HOW magazine november 2010 article Designing change, spare some change pdf [156KB]

Publications and Papers

2013 edition of Do Good Design | April 2013
Author of best-selling book, published by Pearson/Peachpit

Chinese, Korean, Indonesian, braille editions of Do Good Design | 2009 to 2011
Beijing (China), Seoul (Korea), Jakarta (Indonesia)

Do Good Design | January 2009
Author of best-selling book, published by Pearson/Peachpit

Quantifying the Audience for Ones and Zeroes Analysis of Digital Art Audiences: Literature Review and Methodology (© Copyright Canadian Heritage Information Network 2005) PDF icon [266KB]

A New Format For Canadian Legislation: White paper by David Berman, commissioned by Government of Canada on plain design’s role in republishing the laws of Canada under a more accessible format. PDF icon [700KB]


“Elevating the profession of graphic design”

Interview with David Berman by Margaret Ann Varner

“Society makes decisions about what is acceptable based on experts.”

What about the power centers? The presidents and chief executive officers who control the budgets and hire the graphic designers. How can a graphic designer apply the principles he believes in when he is hired and directed by the person who writes the check?

The first step is for designers and visual communicators to recognize where they have specific power in a society. For designers, it’s basically in three areas. One is in how people are visually and texturally portrayed. How we talk about people and how we present them has an effect on how people are viewed. For instance, if you’re dealing with issues of sexism, if someone throughout their life is constantly getting a barrage of images that portray women in certain ways, whether they are objectified, or certain body images are presented as what you ought to look like, and in order to achieve that you have to buy certain things, smell a certain way, etc. That’s one area where designers have a certain power.

The second area where graphic designers have a huge impact is the amount of forest products that are expended in print publishing. Whether it’s a matter of being cautious about how much paper is used up, or what kinds of papers are used in terms of recycled fibers, designers are the ones often around the table to help make the decisions as to what gets used.

The third area where designers and visual communicators have a specific power, is simply, what messages are sent out there and how truthful they are. While it’s true that the person bankrolling the sending of the message is a president, CEO, or assistant deputy minister, the reality is that these people rely on professionals to craft those messages and to send them. If everyone would say ‘no we’re not willing to send a message that is just plain wrong,’ then eventually the power centres would run out of people to hire to do it. Of course, there’s always that concern, ‘well if I don’t do it, then the next guy will.’ On the other hand there are a lot of ethical issues where you can just say, ‘well I was just following orders’ kind of thinking. But what really shifts things, is while a CEO may be completely profit oriented, eventually profit orientation includes taking into account-public opinion. Practitioners are in a position where they can help shift public opinion as to what is and is not acceptable and what is reasonable. I’m not talking about doing specific public relations campaigns, but society makes decisions about what is acceptable based on experts.

So if, visual communicators can elevate their profession to a level in which they are perceived as experts, in let’s say, the same way an architect is perceived. For example if you want to know if a building is safe, or is about to crumble, what would you do? You would consult with experts, say architects. If the architects say that the building is OK, then we trust that the building is safe because we trust architects. On the flip side, if the architects say that the building isn’t safe, ‘we wouldn’t go into it ourselves,’ you’d probably trust that opinion over say that of politicians. If we want to know if a specific product is safe or not, or if we should eat a certain type of food, or take a drug, we talk to doctors.

But visual communication is a young profession, so we’re just at the beginning of defining our role in society and having society recognizing our importance. I don’t expect society to be as mature when it comes to visual literacy. Certainly, in our society, we tend to be very literate in terms of words, but we’re not as literate in terms of visuals. Or we don’t recognize it as such, quite yet.

We have a society that’s based on word-based legal systems. For instance, if I put up a billboard that lies, just out and out lies using words-we can look at that and recognize it-and it’s not allowed. But if you juxtapose certain visual items, you create a visual sentence. And if the visual sentence lies, we’re not as quick to say that it’s a lie, or if it’s just misleading. We’re much less critical about visual lies, we allow it.

But this is changing. The good news is that society is becoming much more visually literate and more media aware. Year by year, you can see the shift. There are a number of indicators that demonstrate that visual literacy is on the rise. Society’s knowledge of who visual communicators are and their role in society is leaping forward every five years. People didn’t even know what a graphic designer was ten or fifteen years ago. Now most people know what the profession is.

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Reviewed December 1, 2011


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