do good design
by David Berman, with foreword by Erik Spiekermann, Pearson/Peachpit [Follow David on Twitter] [Join Facebook group] [Hear interview] [See keynote] [Improve the Wikipedia article]
How does design help choose presidents?
How has design thinking positioned the world’s most
valuable companies?
Why does the U.S. economy struggle to compete?
Why do we really have an environmental crisis?
Design matters. Like never before.
Disarming the weapons of mass deception.
Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented
environmental, social, and economic crises, designers must choose what their young profession will be about: inventing deceptions that encourage more consumption – or helping repair the world.
Do Good Design is a call to action:
This book alerts us to the role design plays in persuading global audiences to fulfill invented needs.
The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto
our principles.
In a time where anything has become possible, design thinking offers a way forward for us all.
Today, everyone is a designer.
And the future of civilization is our common design project. What will you do?
This site is about the book, the pledge that professionals can make, and stories of ordinary people doing extraordinary things in their professional lives to create good.
Paper vs. electronic: There are 3 ways to see the book:. 1. Paper 2. View online at Safari.peachpit.com 3. PDF (from Peachpit.com).
The paper edition includes 45 days of Safari access.
Instructors and media: Request an instructor or media review copy Press release (Word .doc) [Join our classroom guide wiki]
To publish an excerpt or interview David, contact publicist Laura Pexton (+1-510-558-4166).
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April 22, 2013
Design Edge Canada news about 2013 Edition Earth Day launch: New ‘Do Good Design’ edition sports eco-friendly pages or download the interview 
[148 kb]
April 22, 2013
Interview on Felt & Wire blog: David Berman wants to help you “Do Good Design” or download the interview [2,365 kb]
April 22, 2013
Press Release: Mohawk Paper Featured in Re-Release of Do Good Design
April 15, 2013
Do Good Design 2013 English edition Earth Day press release
January 05, 2011
Indonesian and Korean editions of Do Good book launched.
December 07, 2010
Chinese edition of Do Good book launched.
April 18, 2010
Praise from Vint Cerf, Vice President, Google: “I found great resonance with your ideas.”
December 15, 2009
Do Good Design reviewed by influential Designboom blog
August 12, 2009
July 17, 2009
July 2009
Do Good Design reviewed in Eye Magazine #72 (online extract)
July 2009
Review in Communications Arts Magazine
June 2009
Do Good Design reviewed in Print Magazine, by Ellen Shapiro
March 23, 2009
Berman interviewed on CBC’s All In A Day (9 meg MP3 | 9 min, 40 sec)
March 22, 2009
Robert L. Peters reviews Do Good Design
March 18, 2009
March 6, 2009
Do Good Design excerpted at graphics.com
February 28, 2009
Do Good Design gets thumbs up from Noah Scalin at ALR
Febuary 3, 2009
Do Good Design gets rave review at Design Taxi
January 31, 2009
David podcast interview on Author Talk
January 11, 2009
Do Good Design in UK book stores
January 10, 2009
Do Good Design at Otto Architecture+Design
January 10, 2009
Do Good Design and Colalife: things go better…
January 8, 2009
Do Good Design on anamorphosis
January 8, 2009
Do Good Design Facebook group opens
January 8, 2009
Do Good Design headlines Icograda’s 1st enews of 2009
January 7, 2009
Ken Garland takes the Do Good Pledge
January 2, 2009
Peachpit’s official press release (Word .doc)
January 1, 2009
Do Good Design full review at IndustrialBrand.com
December 23, 2008
Do Good Design in Industry News on RGD Ontario Web site
December 18, 2008
Do Good Design pre-ships in the USA
December 16, 2008
Design Edge Web site features Do Good Design
December 14, 2008
CreativePro.com names Do Good Design the CreativePro Book of the Week
Aspen Design Challenge
[...] Do Good Design is structured in a way that questions creative directors, art directors, graphics designers, photographers and other creative pros on where they stand in an industry that is currently on an unsustainable path. Berman covers where we were fifty years ago in the world of branding, advertising and design, and where we are now. His comparisons show that while time and technology have rapidly changed our innovation and accountability, in some cases, has not kept up. Berman praises those who are trailblazers in sustainability and strategic design, and provides readers with questions that should be taken into consideration when deciding whether you will be part of the problem or become a viable solution. [...]